Friday, October 16, 2026

Interview with John Kricfalusi - The Onion (2001)

 Interview by Tasha Robinson.

The Onion / The AV Club, 2001


    Like his mentor Ralph Bakshi, native Canadian John Kricfalusi spent the better part of a decade drawing low-end studio TV cartoons before his big break. Bakshi "rescued" Kricfalusi in 1987, making him an executive director for the fledgling studio that produced the chaotic and controversial New Adventures Of Mighty Mouse. Kricfalusi and partner Jim Smith founded their own studio, Spümcø, in 1988, selling Kricfalusi's brainchild, the beloved gross-out cartoon Ren & Stimpy, to Nickelodeon the next year. The show was a huge hit, but Kricfalusi's constant battles against the network ultimately got him booted from his own series; Nickelodeon retained the rights and continued producing Ren & Stimpy without its creator. Meanwhile, Kricfalusi took some of the show's subsidiary characters to the Internet, where he began producing independent online cartoon series with icebox.com. He returned to television briefly with a couple of special features for The Cartoon Network, including the raunchy Yogi Bear spinoff Boo Boo Runs Wild. These days, Spümcø sells spinoff merchandise and produces animated ads for companies such as Nike, Old Navy, and Quisp cereal. Kricfalusi has several TV projects in development, including more Cartoon Network shorts featuring classic Hanna-Barbera characters, as well as a series for Fox Kids (The Ripping Friends). Kricfalusi recently spoke to The Onion A.V. Club about why modern cartoons, film, music, education, art, and sexual politics are all disgraceful.


The Onion: When will The Ripping Friends air?

John Kricfalusi: This year. I'm not exactly sure. Summer or fall or something. It's about the world's most manly men, four guys who go around the world kicking ass and taking the law into their own hands and making the world a safe place in which to be manly. They're kind of the opposite of what men are brainwashed into being these days. They're like old-fashioned men, before political correctness. You ever see young guys now, where they're all hugging each other and shit like that? Trying to convince the girls that they're sensitive so they can get laid? Pile of crap.

O: Are we talking men from the 1950s, or Neanderthal Man? How far back?

JK: All men before the '70s.

O: You've complained in other interviews about classic cartoon characters becoming artificially nice throughout the '70s, as well. Is this a society-wide problem?

JK: Well, let's not call it "nice." I have nothing against being nice. Political correctness didn't invent nice. Political correctness is a mean-spirited Commie plot, if you ask me. But just one symptom of political correctness is men hugging men, and that's just a ploy anyway, like I said, to get laid, to convince girls that you're sensitive. No guy is really into that, unless he's gay. Which I'm not saying anything against; I'm just saying that naturally, guys don't like to touch each other, except two ways. And one is really hard, with a clenched fist. My dad gave me this theory just last year. He was railing on and on. [Adopts gruff, hoarse voice.] "I go down to the mall, and I see these young guys, you know the kind, they got the earrings and the long hair and those giant pants, looks like they're wearing a tent? They're down there hugging each other. They're disgusting." He was telling me about this guy on his dart team, one of these touchy-feely guys. [Gruff voice.] "Got his hand on your shoulder, he's slapping your butt. One time I turn around and he slaps me on the butt, and I put both my fists in his face, and I said, 'You try that again, I'm gonna black both your eyes.' And this guy was, like, 30 years younger than me, and you know what he did? You'd think he would take a swing at me, right? No, he sat down and he started to cry! What kinda men are they makin' these days?" "You got me, Dad. I'm going to do something about it. I'm going to make a cartoon that cures kids."

O: And you're going to put it on network TV. It's interesting that you're going back to working for them after all your problems with networks. Do you still think the Internet is the future of animation?

JK: Oh, yeah, Internet animation is my favorite thing. Unfortunately, with this Internet crash, it affected everybody--people who were actually doing real businesses, as well as the people doing bogus businesses to raise money through stocks. So now, for the time being, a lot of people don't have very much confidence in the web. But I think it's only a temporary thing. When you think about it, content online, on a widely known scale, is only about six months old. So it's kind of funny for people to doom something that just got started. But it's the typical thing in the press.

O: What's the status of your online series Weekend Pussy Hunt and The Goddamn George Liquor Program now that icebox.com has folded?

JK: We'll put them up on realcartoons.net.

O: Is that a subsidiary of, or related to, Spümcø? Right now, it looks like it's just part of your site.

JK: It's only related in that I started both of them, but of course Spümcø will be the main supplier of cartoons to the site in the beginning.

O: When are those series likely to reappear online?

JK: I don't know, maybe a month. I don't know if I just want to give them away. I have to find a sponsor or some way to pay for the productions.

O: What about your updates of Hanna-Barbara cartoons? Were those your idea, or The Cartoon Network's?

JK: I've been doing it since I was a little kid, on my own. I loved all cartoons, but for some reason there was something about the early Hanna-Barbera cartoons, like Yogi Bear, Huckleberry Hound, and Quick-Draw McGraw. They ran those three cartoons every afternoon, along with Beany And Cecil. So those were my favorite cartoons at the time. I just sat there drawing them all day. And I went out and bought all the coloring books and all the comic books. In the comic books, they'd show you how to draw the characters. They'd have a grid with a character's head, and it would say, "Now you, Junior, can draw your own grid and fill it in, and then you get Lumpy Bunny!" So I'd do that, and that style became ingrained in me. For years, I would just draw my own stories with those characters. Even when I went to high school and got rebellious like everybody else, I just drew rebellious versions of Hanna-Barbera cartoons. I was a skinny kid, not athletic or anything, but I wanted to go to the parties with the football players and stuff. And to make sure I didn't get my ass kicked, I would have to be the life of the party. So I'd be telling jokes, or drawing this strip I called Cave Newts that I used to do in high school, which was dirty stories with the Flintstones. I'd take their personalities, and the environments and types of stories they did, and exaggerate them. And meanwhile, as I was doing that, on Saturday-morning cartoons they would make re-dos of classic cartoon characters. But they would take out everything that made them popular in the first place. Like, Yogi Bear was a rascal, right? He went around filching picnic baskets. He didn't want to get caught. So kids identified with him: "Oh, that's cool, he's getting away with stuff!" In the '70s, all of a sudden he's in charge of cleaning up the environment, which is the total opposite of his personality. They made Fred Flintstone nice, but when he first started, he was a complete asshole. So they basically destroyed all the characters. About... I don't remember what year it was, '95 or something like that? Fred Siebert started up this program at Hanna-Barbera, where they would do six-minute shorts like the old days, and he would look for new directors and new series that he could develop out of the shorts. I showed him my fucked-up drawings of Hanna-Barbera characters, and he thought that was funny. I said, "I don't know how radical you're going to be here at Hanna-Barbera, but if you really wanted to do something wacky, I would love to make cartoons in this style at Hanna-Barbera. And my cartoons are actually going to be a lot closer to the original Hanna-Barbera cartoons than the recent Hanna-Barbera cartoons were, the ones where they were bastardizing the personalities, having everybody get along and share and all that stuff."

O: Didn't you start your animation career in the late '70s working for Hanna-Barbera and Filmation?

JK: Yeah. They weren't doing those characters at that time, or at least I wasn't working on them. I was working on the really, really hideous stuff, like Fat Albert And The Cosby Kids. But actually, the first cartoons I worked on at Filmation were re-dos of Mighty Mouse and Heckle & Jeckle. So that was my introduction to ruining old characters that I loved when I was a kid. The next year we ruined Tom & Jerry and Droopy, and a few years later I got to ruin The Jetsons. I actually tried to save it while I was working on it, but it was pretty hard, because the whole thing was set up to ruin them. They sent me overseas, to Taiwan, to supervise the production of 15 episodes of The Jetsons there. I was kind of out of sight, so I did my best to make the drawings cool, at least.

O: Was that the series with Orbitty, the little white blobby--

JK: Ahhhh! You see what I mean? They invent these characters in a completely different style that has nothing to do with [the original characters]. Orbitty was there because E.T. had just hit it big a couple-something years before, and they wanted to make sure that the kids liked The Jetsons. They figure the Jetsons would be too old-fashioned by themselves, so they say, "Let's get this ugly character in there! E.T.'s really ugly, but the kids loved him, so we'll put an ugly character in here!" Ouch. Every chance I got, I'd have Astro accidentally step on his head, get him crushed under the couch. Everything I could do to get that thing out of the way.

O: How did you make the transition from Filmation to working with Ralph Bakshi?

JK: He saved me. He saved the business for cartoonists. I'd just finished the Jetsons thing. I came back, waiting to be hailed as... I thought they'd have a parade waiting for me. "John went and put jokes in our cartoons! He's going to be our hero!" I thought there'd be a big party for me, but instead, a lot of people were mad at me for putting jokes in the show and making it lively. So I was out of a job when I got back. I didn't get fired, exactly; they just didn't give me another job. So I was getting depressed. Cartoons were getting uglier and uglier, and I was moping around the apartment. And one day I got a call from Hanna-Barbera that said, "Some guy named Ralph has been calling, wants your phone number. We don't normally give phone numbers out, but he says he's a friend of your dad's, and your dad is really sick, in the hospital. Should we give him your number?" "Uh, yeah, okay!" The only Ralph I've ever met is Ralph Bakshi, so I thought, "I bet this is Ralph Bakshi, pulling a fast one." Sure enough, I call his number, and it's Ralph. [Adopts deep, gravelly voice.] "Sorry about that message, but the only way I could get a-holda ya was to make up some story! You're not pissed, are ya?" "Nah, that's okay, I'm just glad my dad's not dead." Ralph had retired for a few years. He got disgusted with the business and had retired, maybe three or four years before. [Gravelly voice.] "I'm comin' outta retirement! I'm gonna start a TV cartoon studio this time--fuck features! We're gonna be partners, 50/50, you and me, buddy! 'Cause you're the funniest guy I ever met! All right, I'm comin' out." "Uh, okay." He goes, "Wait a minute. Describe yourself to me!"

O: So you'd never met in person?

JK: No, we had met! He wasn't sure he had the right guy when he called me. "Describe yourself to me!" "I don't know, I'm about 5'11", skinny, kinda pasty-looking..." "All right, all right, that's you, Johnny! I'm comin' over!" A couple days later, at seven in the morning, bang bang bang bang, an elephant knocking at my door. I come to the door in my pajamas, "Uhhh..." "Johnny, yeah, that's you! We're gonna be partners, 50/50! C'mon, let's go, put your clothes on, we're startin'!" So he rented a space down on Ventura Blvd., above an old clothing store. We developed something like six Saturday-morning cartoons, wrote a script for a movie... It was really funny: It was called Bobby's Girl, a sort of '50s teen-comedy thing. Those were sort of popular in the '80s. Anyway, we couldn't sell anything. In those days, you couldn't sell a cartoon unless it was pre-sold. No matter how good the concept was, all the executives in the Saturday-morning cartoon business wanted to play it safe. And their idea of playing it safe was, you had to do a show based on a toy, like He-Man or G.I. Joe, or you did something based on a well-known property like Spider-Man or whatever. You couldn't sell anything original. And you really couldn't sell anything that was cartoony. No one understood what cartoons were. You watch those '70s Hanna-Barbera cartoons and there's a million of them, Penelope Pitstop and all that. Scooby Doo is typical of the non-cartoony cartoon style, where nothing cartoony ever happens.

O: When you say "what cartoons were," what do you mean?

JK: What makes a cartoon a cartoon is that it can do things that you can't do in any other medium. Just like any medium. What makes music music is melody and rhythm, and a million variations on those things--a pleasant melody, normally, unless you're talking about modern music. If you took those out, it wouldn't be music anymore. So in cartoons, what makes it cartoony is that you're doing things that are impossible to do. You have characters that have strong personalities, but they can do crazy things. If you watch a Bugs Bunny cartoon, they squash and stretch and make funny expressions, and they do all kinds of things that you laugh at, visually. You couldn't do anything like that in the '70s or '80s. It was against the law. They thought you were crazy if you did anything like that. They said, "The way you're drawing, the character looks weird!" Well, it's supposed to look weird. It's a cartoon. I swear, all the people in charge of cartoons had never seen a cartoon before except for the '70s ones.

O: Why do you think the industry changed so much in the '70s?

JK: Well, a lot of things happened. The thing everyone blames is that TV cartoons are a lot cheaper than theatrical cartoons, and that's true, and that's obviously going to hamper the quality considerably. But [early TV] cartoons were still cartoony. The characters still did impossible things; they just didn't do them with full animation and as many backgrounds. They just cut down on the production values. That was because those cartoons were still made by cartoonists. By about 1964, [CBS network executive] Fred Silverman had invented the concept of doing Saturday-morning cartoons, where you had a whole block and ran cartoons back to back. And once he did that, the demand for cartoons rose considerably. All three networks started up their own Saturday-morning programs. They had to produce a million cartoons, faster and more than they had ever done before. And all the cartoonists who had done the classic cartoons were starting to get old, and there weren't enough of them to go around. So they just started hiring people off the street. There was a big dearth of writers. People who could draw at all were really valuable by that time. People who could write, nobody gave a shit about. They started giving writing jobs to people who were driving trucks the week before, gofers, film editors. And all of a sudden, hordes of complete amateurs are writing cartoons. And while that happened, we started getting these executives in the Saturday-morning cartoons that were basically somebody's secretary, because nobody really wanted to be in charge of Saturday-morning cartoons. Everybody wants to be in prime time, right? So you have people who didn't know anything about cartoons, about entertainment... They were just stenographers or something, they're in charge of the decisions, and we have people with no experience writing the cartoons. They take over. Now, the most imaginative art form ever created is the least imaginative art form. That killed creativity in cartoons. From about the mid-'60s until about 1990, it was the worst form of art ever created.

O: So cartoons have improved in the last decade?

JK: Yeah, they've gotten considerably better since Mighty Mouse. That was what started the whole change.

O: What was different about how Mighty Mouse was produced?

JK: It was the first series that was completely created by cartoonists: It was written by cartoonists, all the creative decisions were made by cartoonists, and we created all the characters. It was totally different from anything anybody had done. We broke every rule you could think of, everything they told you that you couldn't do. I used to, once in a while, have characters turn to the camera and say something. They used to tell us, "You can't break screen direction. You'll lose the audience, and the kids won't believe in the characters anymore." I said, "Have you seen Bugs Bunny or anything, or Popeye, where he turns to the camera and says something funny before he pops his can of spinach open?" They said, "No, no, kids are more sophisticated today." Anyway, we did that once in a while on Mighty Mouse, and that spawned Tiny Toons. A whole bunch of things we did once or twice on Mighty Mouse became whole trends in other people's cartoons. Everybody copied it instantly. Tiny Toons was founded on not only the types of jokes we were doing in Mighty Mouse, but they also hired half our staff. And they swore they were going to use the same system we were using--the director system, the unit system--where directors would write their own stories, or supervise the writing, and follow the production through from beginning to end. Which is the opposite of how Hanna-Barbera did cartoons at the time, or Filmation, or DIC, or anybody. Tiny Toons took everything we tried in Mighty Mouse that didn't work. They took all our mistakes, and created their own style around them.

O: You've certainly gone on record before about not particularly caring for Tiny Toons.

JK: It's terrible. It's absolutely horrible. The director system didn't last long. Producers were losing control, executives were losing control, because all the artists wanted to do their own thing, like we did on Mighty Mouse. So gradually all the writers snuck back in... You should put quotes around "writers," because they're not real writers. People who write cartoons are not real writers. They'd all rather be writing movies or sitcoms, or something like that, but they're not good enough. These are people who can't construct a sentence, let alone a plot. And if you watch Tiny Toons, it's like watching an 11-year-old in front of the class on Red Cross Day, trying to tell a joke. Telling it badly and, when he gets to the punchline, saying, "Did you get it? You get it? Well, let me explain it to you, 'cause you didn't laugh." They do that in Tiny Toons all the time. Somebody will walk off a cliff, look down, and then fall. And when they hit the bottom, they say, "There is an unwritten cartoon law that if you don't see that you've stepped off a cliff, you won't fall, but as soon as you see that you've stepped off..." Shut up! You don't have to explain it! We got the joke when we saw it 50 years ago, when it was invented! It just drives you crazy, watching that stuff. It's so obnoxious.

O: Did you have to fight CBS to get Mighty Mouse done your way?

JK: I had no contact with the network past the first week. It was really funny, because Ralph had convinced them that we'd developed Mighty Mouse as a show and we had the rights to it, and we didn't. He was in a meeting where we were pitching all the shows that we'd developed, and they told him, "I'm sorry, we really like all these shows, but we can't buy them because they don't have any marquee value." And he blew up. He had one of his famous explosions. He spit out his cigarette at them and screamed at the top of his lungs, "Marquee value? You want fucking marquee value? You're talking to me, Ralph Bakshi, king of animation, about marquee value?" Scared the crap out of them. He's a very large guy, super-strong, and he's been known to hurl... I've seen him pick up desks and throw them across the room. And he has perfect aim, too, absolutely dead-perfect aim. You don't want to fuck with Ralph. So he starts screaming at them, and they were scared, right? They told him, "Honestly, Ralph, if you had a character that was safe, that everybody knew, we'd buy the show from you. We really want to buy one of your shows!" He goes, "I'll give you fucking marquee value!" "Well, who you got, Ralph?" "Mmmm... Mighty Mouse!" He remembered the first job he ever worked on was at Terrytoons in the mid-'50s, and just spit out "Mighty Mouse." They said, "Okay, we'll take it, just please leave the room and don't kill us!" So he gets to the car, races back to the studio, and tells his partner, "Find out who the hell owns Mighty Mouse, quick!" Then he goes over to my house, because we'd finished all our development and were just trying to figure out whether we were ever going to get a job. And he pounds on my door on Saturday morning, again at like seven in the morning, yelling, "Johnny, get out of bed! I sold Mighty Mouse, let's go! We've gotta have a studio by next week! We need 35 people and 13 scripts!" So I got on the phone and called everyone I knew who hated working on Saturday-morning cartoons, all the disgruntled artists, and raided a bunch of studios. They left in droves, and by Monday we had a studio. We wrote, like, 20 stories in a week. And the following week we started production. It was a crazy, crazy time, with everybody working 15-hour days, all sorts of personality conflicts, everybody getting in each other's way, but somehow we pulled it off and made this weird show.

O: And you never heard any feedback from the network until they pulled the plug on the show over the cocaine controversy? [Mighty Mouse was canceled due to a flap revolving around the character sniffing a flower for energy. --ed.]

JK: That was two years later. I wasn't even there anymore. I heard that on the radio. I was working on Beany And Cecil over at DIC. I was only there for the first season of Mighty Mouse, though I should have stayed with it. You know better later, I guess. A lot of the trends of today came directly from that show.

O: And from Ren & Stimpy. If Mighty Mouse was the start of cartoons being cartoony again, Ren & Stimpy set the standard for gross and confrontational humor.

JK: That was a direct line through me. Everything that I did wrong in Mighty Mouse, and we did a lot of things wrong, I swore I wasn't going to do on Ren & Stimpy. So I left that to Tiny Toons. They took over the mistakes. I got rid of all the self-conscious stuff, the sporadic storylines, and not being able to stick to a character. I went off and said, "I'm going to pick some star characters and really develop their personalities and stick with them." So I stuck more to the stories on Ren & Stimpy, and less to the anarchy of Mighty Mouse. Ren & Stimpy seems anarchic, but what holds it together is the definite conflict between the main characters. That didn't exist with Mighty Mouse, which was more like Mad Magazine: Whatever we came up with that was weird, we'd do.

O: Were you just trying to push the envelope, or did you have a specific artistic goal in mind?

JK: Depends on what you mean by pushing the envelope. Some people use that to mean push censorship. Other people just say it's creative, trying to do new things all the time. That's probably more what I like to do. I just like to experiment and not do the same plot over and over. The famous thing among writers on Saturday morning is, they say there are only seven plots, and you interchange the characters. I always thought that was the dumbest thing I'd ever heard. I'm always coming up with new things to try. If I'd doomed myself to seven plots, I would have quit a long time ago.

O: Ren & Stimpy was where you seriously started incorporating '30s, '40s, and '50s styles into your art. How did you develop that visual style? How did it come together?

JK: I don't know. Some of my influences... Bob Clampett, the greatest cartoonist of all time. Chuck Jones is a big influence, and Tex Avery. That's animators. Then there are a lot of comic-strip and comic-book artists. Don Martin... not his drawing style so much as his humor. There are millions of influences. I loved Marvel Comics, though you probably wouldn't see much of that in Ren & Stimpy. If it shows up, it's probably subtle. I'm also a big fan of old movies, so a lot of my visual influences come from Fritz Lang and Billy Wilder and Hitchcock. And early Hanna-Barbera cartoons, which have the simplest, clearest staging in the world. That was really good for me to learn when I was a kid, because it was so clear: When I started my own comics and storyboards, I just used that. And then, as I was influenced by more sophisticated things, I added my live-action influences. Clampett has really sophisticated cutting, and that started entering into my staging. But I always had the solid basis of the simple three-shot cutting and staging of Hanna-Barbera, where they had a long shot, a medium shot, and closeups for reaction. That's the absolute basis of film language. It was admittedly a cheap system, but it also made it clear. Not very many cartoons do that. Particularly Tiny Toons and Animaniacs and all that stuff, which work completely against what's going on. I mean, the stories aren't worth doing anyway, but it's just anarchy. You watch that stuff and go, "Oh, my eyes are sore."

O: What do you think about the MTV editing style that's taken over popular culture over the past couple of decades?

JK: I think it's crazy. It's terrible, out of control. Movies are just a headache to me. You go to a movie and there's no organization, no planning of thoughts. Hand-held cameras, that stuff drives me insane. I keep expecting the camera to drop on the ground or something. Makes me dizzy. Everything's random now. Nobody has any control over anything anymore. All the people I like were in the Age Of Thought. Everything was planned, organized, thought out, practiced, rehearsed. Perfectionism. Now, it's just like, "Throw a bunch of ideas up in the air. Where they land, that's what you get." Every time I go to a movie, I come away depressed. They all look like committee products. Nobody has any skill anymore.

O: What about music, or television? Is anyone producing anything new that you enjoy?

JK: There are cartoons that have elements of things I think are good. Powerpuff Girls has some really imaginative color in it, and that's a first for cartoons. Color has been pretty crappy for the longest time in cartoons. And it's controlled color, not random, very well thought out. A lot of the Cartoon Network cartoons are much better than in the previous decade, that's for sure. Cow And Chicken has absolutely beautiful drawings in it. Then there are some that are just... I'm not going to name them, but they look like three-year-olds draw them. I don't have any interest in that stuff. They're holding back history.

O: Is there any future for network cartoons, or is the future of real cartoons all on the Internet?

JK: The future of everything is on the Internet. Anything that's corporate and large is doomed to be bad.

O: What about something like South Park? Does that give you any hope for independent animators pushing their own vision on cable?

JK: It's not their own vision. What vision? It's a bunch of used Ren & Stimpy jokes. It's the same stuff over and over again. It's all been done. And cartoons have to be drawn well. Every once in a while, people will say, "Hey, did you read this comic book?" "Ah, the drawings were really crummy in that one." "Oh, but the story was great!" I'm sorry, but I can't get past the ugly drawings. If you want a good story, read Hemingway. Some comic writer is going to write better than a real writer? I don't think so. It's not all about the drawings, but it's about the drawings first. I don't say story is not important. But without the drawings, who gives a shit?

O: What about Internet cartoonists? Are there any you think are moving in the right direction?

JK: They're sort of in the same mold as the sitcom cartoons. They're all drawn really primitively, and they're not really about characters, the ones I've seen. They're all really random. We're at the amateur stage right now on the Internet. Anyone who can get online can make a cartoon. It's really easy to use Flash. We need to get to the point where professionals are doing it.

O: What professionals? If you hate everyone producing cartoons these days...

JK: There really aren't many professionals these days. We need a medium that allows people to grow enough to become professional, like we had in the '30s and '40s and '50s. Because there are no schools that teach anybody anything useful anymore, as far as art goes, or storytelling, or anything like that. It's something that has to evolve like it did in the early 20th century. There are people who are good artists in animation. The storytellers have yet to rear their heads.

O: Do you think the presence of the Internet can make that possible, or is some kind of formal education or mentoring system necessary?

JK: Education would be nice if it were real education, but that's gone out of fashion. Now it's hippie education, the everybody-is-creative theory. You just summon your creative soul out of the dust or something, instead of them sitting you down and teaching you, "Okay, here's how composition works. Here's how anatomy works. Here's how you incorporate your knowledge of composition and anatomy into the work you're doing professionally." There's no school like that today. There are no standards anymore. All you have to do is open up a magazine from the 1930s or '40s and just look at the illustrations, and your jaw will hang limp. Every illustration--even the cheesiest ones, like the underwear ads--is drawn a thousand times better than the best fine art is today. It was a time of greatness. Everyone was really good at what they did in the '30s, '40s, and '50s. Now, you have the Age Of Amateurism. It's not to say that there aren't people with talent, but it's very hard to develop your talent, or you have a very one-sided talent, because there's nobody to tell you what your weaknesses are, so you only develop your strengths. And that's including me. We just don't have the same situation people did 60 years ago.

O: Of course, 60 years ago, you never would have been able to get away with most of the things you animate.

JK: You can't get away with Bugs Bunny today. They cut the hell out of Bugs Bunny. You can't see Bugs Bunny cartoons intact on TV. We're way more restrictive today than they were then. A lot of the stuff that was allowed then isn't allowed today. You can't have slapstick anymore. They call it violence now. I had a meeting a while ago where I had someone hitting someone on the butt with a frying pan. We couldn't do it, because it was "domestic violence," so kids having an abused childhood would cry because they saw a cartoon character hit another cartoon character. That's how insane we are. We're not any more liberal than we were 60 years ago. Just certain things are not taboo now that were taboo then. But most things that weren't taboo then are taboo now.

O: Your Internet work--Weekend Pussy Hunt in particular--certainly covers a lot of material that was taboo then and is still taboo now.

JK: Well, I always find what the taboos are, and I'll try to break them. That's part of my personality. But that's not what holds it together. Without the personalities of the characters and the intense situations... If anything characterizes my style, it's the intense emotional content of the characters' interactions. That's what I try to do more than anything else, to make the characters really believe in their motives.

Sunday, August 30, 2026

Interview with John Kricfalusi - Film Criticism (1992)

Interview by Wheeler Winston Dixon. 

Film Criticism Vol. XVII, No. 1, Fall 1992


Click the image to enlarge. Text version included below.


Text Version:

Interview with John Kricfalusi

Wheeler Winston Dixon



    When I asked John Kricfalusi (pronounced Krisfalusi), the director/animator/co-creator of the popular Nickelodeon cartoon series Ren and Stimpy, what his job was at Spumco, the animation company he founded to produce the show, he instantly replied: "I'm the ringleader."

    While this is somewhat of an oversimplification, Kricfalusi's approach to his work is very definitely on his own terms, and he brooks very little dissent from his strongly held opinions. Throughout our conversation, Kricfalusi repeatedly praised his co-workers on the show and took pains to identify individual contributions by animators, in-betweeners, and the rest of his technical support staff. At the same time, however, he indulged in some sweeping generalities about his work and the animated cartoon in general. "Cartoon characters have no gender," he asserted, in response to my question as to Ren and Stimpy's respective sexes. I was about to mention Minnie Mouse, Olive Oyl, Betty Boop (all females), or Bugs Bunny, Daffy Duck, Porky Pig (all decidedly male), to say nothing of Ren's phantasmal heterosexual frenzy in Kricfalusi's cartoon Marooned, but thought better of it. I had the distinct feeling that if I disagreed with him, John would hang up.

    Kricfalusi uses classical music in his cartoons because "it's cheap." His favorite movies are Night of the Hunter and The Maltese Falcon; his favorite comedians The Three Stooges. Yet he is not a fan of Tex Avery, the ultraviolent 40s animator who created Droopy, Screwy Squirrel, and the Blitz Wolf. All in all Kricfalusi is not a man who is afraid to voice his opinions.

    But he is also a man of genius. Ren and Stimpy is the best animated cartoon to come along since the glory days of the 1940s. It is fresh, funny, utterly original, and completely anarchic. It appeals to children as well as adults. Working with Nickelodeon, Kricfalusi plans an ambitious schedule of twenty (20) 11-minute shorts for the coming season; at thirty six, he seems already one of the indisputable greats of the animated cartoon, right up there with Jones, Clampett, Avery and the other renowned masters of the medium.

    Kricfalusi doesn't like to analyze what he does, like most filmmakers, but for once, I disagreed with him, and pointed out that it was his personal vision and commitment to quality that made the series so successful. Reluctantly, he agreed, but remained suspicious of any attempts to figure out precisely why Ren Hoek (an insomniac chihuahua with the voice of Peter Lorre) and Stimpson J. Cat (an overweight alley cat described by Kricfalusi as simply "retarded") had clicked so resoundingly with viewers.

    Over the summer of 1992, Kricfalusi labored on twenty additional episodes of Ren and Stimpy, but ran into production problems. Kricfalusi had signed away all the rights to the Ren and Stimpy characters to Nickelodeon, and in late September of 1992, he was taken off the series and replaced by his associate Bob Camp. Whatever happens, we will certainly hear more from Kricfalusi in the future; a voice this original simply cannot be silenced.

    This interview was conducted on February 2, 1992.

WD: Do you think of a story first, and then the gags, or the gags first, and then shift them into a story?

JK: It can work a million different ways. It's just whatever inspiration we get. If we get enough ideas for it--it becomes a story. Sometimes it's a complete story idea, and sometimes it starts out with bits and pieces and grows from there.

WD: Was there ever a particular gag that you wanted to do, but the studio heads thought it was too far out for your audience?

JK: Actualy there's lots of them. Plenty of them. But mostly they're subtle gags. Last year there was a gag in "Space Madness." Remember the scene in which Ren and Stimpy are having "quality time" together on the spaceship? Nothing's happening, right? We cut to closer and closer shots of their faces to show that they have memorized everything about each other, since they've been stranded in space forever.
    I also wanted to do one shot--remember when you were a kid and you'd go outside on sunny days and you'd look around and get this film of paramecium or something in front of your eyes? Those little weird squiggly wiggly things that are always at the edge of your field of vision? You never can quite get a focus on them. You look at them and they zip away. Well, I wanted to have that effect, panning by in front of Stimpy as Ren's point of view of Stimpy...these weird little parameciums floating in front of his eyes. [laughs] Just to add to his madness, you know? But they didn't understand it at all, so we scrapped
it.

WD: So Nickelodeon looks at your storyboards and then gives the o.k?

JK: Yes, they have approval on the story and the storyboards.

WD: How many people work on these episodes? What's your core staff?

JK: Well, right now there's about thirty. It will go up to about fifty this year, because we're doing about twenty episodes.

WD: Ren and Stimpy seems like it's the result of a group process. How does the story evolve? Do you pass the script around amongst different departments and ask for input? Sound effects, for example?

JK: Well, we figure out the story in basically two steps. One, we do a story outline. We don't use scripts. Scripts are too primitive for animation. They're a thing of the past. So we come up with an outline, two or three pages, and that's the plot. The major gags are figured out at the outline stage. But, there's no script yet. We don't write in all the dialogue yet. Then we take the outline and go next to a storyboard. We fill out the story on the storyboard. Rather than have a script, we work out all the gags, all the details, and the camera directions in the storyboard. 

    Then we have a layout. The layout is where we plan the final poses of the film, and the backgrounds around them. We compose all the shots and we draw every single one--which most studios do not do, of course. Most studios take the storyboard, if you're talking about television studios, and they ship the storyboard overseas for animation.

    We don't do that. There's no way the show would be the success it is if we did that. There would be no acting. Our show is heavy on acting. What makes a lot of our gags play is the reactions of the characters. How they read the lines and how they look when they read the lines. You don't get this in any other cartoon today.

WD: So when you use overseas studios, they just do the in-betweening?

JK: Well, in some cases, yes. But there's one particular studio--Carbunkle in Vancouver--which adds a lot when they do the animation. They do just beautiful animation. They animated "Space Madness," for example.

WD: Another great episode is "Nurse Stimpy." That had so many set-ups and shots edited together, especially towards the end. Who worked on that?

JK: It wasn't the animators who were responsible for that, that's the work of the layout artists. Actually also it's the storyboard artist--Chris Reccardi. On "Nurse Stimpy," the storyboards were figured out by Chris Reccardi. That montage you referred to was created by Chris. It's really great stuff.

WD: Why do you use so much classical music?

JK: (laughs) We use whatever we can get cheap.

WD: Do you fear losing control over things when you ship stuff overseas?

JK: That's why we do the layouts here--so that we have as much control as possible. Normaly, in older cartoons, for example, classic Bugs Bunny cartoons, the director would work directly with the animator--so the layouts didn't have to have a lot of poses in them. The director would sit there working with the animator, and they would work out how the acting was going to happen. The director would do sketches, and the animator would add to it...you have a lot of control this way. But because of budget considerations today, we just can't afford to do it this way anymore.

WD: What is the budget and actual running time of the Ren and Stimpy cartoons?

JK: They are eleven minutes each. I'm not going to quote an actual figure on the budgets, but it's higher than your average Saturday morning show.

WD: Do you get pressure from any civic minded groups, or do you feel obligated by Nickelodeon to be "politically correct"?

JK: No. I feel obligated to be politically incorrect! I think that's the stupidist term I've ever heard in my life! Why is one person's view politically correct when another person's isn't? Who decides that?

WD: Do you get a lot of grief from pressure groups who write in with complaints?

JK: No, we haven't had any negative press at all. We have had tons of press. I'd say ninety-nine percent is really positive. Great. Which realy surprises me--I actually thought we would get at least a few people mad. I think that we are living in a society that has such a dearth of real entertainment--stuff that doesn't claim to be anything more than entertainment--that people appreciate something good.

WD: How long have you been developing the characters? "Ren" and "Stimpy"? Did the voices come first, and then the characters? or the drawings?

JK: The drawings came first. We were struggling to figure out voices for a long time.

WD: Is Ren's voice a Peter Lorre imitation?

JK: Yes, it's a bad impersonation of Peter Lorre (laughs).

WD: I thought so. He was described by Newsweek as a sort or "Frito Bandido" voice...

JK: No. He's not suppose to be like the "Frito Bandido."

WD: Describe the genesis of "Ren and Stimpy."

JK: (sighs) This is the question I hate more than anything.

WD: Sorry.

JK: Well, they were just doodles. They were just doodles I used to do. For no reason other than to amuse people around the studios that I worked at, while doing crap. Stuff I worked on years and years ago.

WD: So how come you decided to do the voice for Ren yourself?

JK: I did the voice for Ren because I cast a whole string of professional voice actors, and none of them could get the intensity that I wanted. They might be better actors, but they just couldn't get the soul right, so I just did it myself.

WD: What would you say is the basis of Ren and Stimpy's relationship with each other? What's the basic chemistry between them? They seem like Abbott and Costello in a way.

JK: They're just a classic comedy team. Ren is an asshole. Stimpy is retarded. (laughs)

WD: Do they have gender? It seems nonspecific.

JK: Cartoon characters don't have genders.

WD: Are you interested in a live-action/animation mix at all?

JK: Not really, not unless it's for a joke. It doesn't mix naturally. It always looks terrible.

WD: What were some of your first gigs?

JK: I worked on some of the worst cartons ever made. There was this studio--Filmation--a few years back, the worst studio ever...(laughs) They made Archie and Gilligan's Planet and some of the most horrible cartoons you ever saw. They just turned your stomach to watch them. I started there. We took some of the most classic cartoons and ruined them! We ruined Tom and Jerry and Droopy. We ruined Mighty Mouse and Heckle and Jeckle. We did updated versions with limited animation. They were so bad they're almost funny. Almost funny. Except that they're kind of sickening. I also did a lot of subcontracting, and I freelanced for all the studios: Hanna- Barbera, Filmation, DIC. I worked on so much terrible stuff. I sort of enjoyed working on The Jetsons, really The New Adventures of the Jetsons. I just liked the styling of The Jetsons. I liked the way the characters looked and the backgrounds. I enjoy the early Hanna-Barbera stuff, particularly Huckleberry Hound and Quick Draw McGraw.

WD: Huckleberry Hound was kind of a rip-off of an old Tex Avery cartoon, Billy Boy. The voice was taken from Tex's Billy Boy.

JK: Yes, the voice was, definitely.

WD: When did you hook-up with Ralph Bakshi?

JK: I worked with him a couple of times in the early eighties. None of it was ever produced. He wanted to get into the shorts market. He wanted to recreate the short cartoon market, which is tough to do. I worked doing some storyboards for him for a while, writing cartoons and stuff. It never really got off the ground. I also wrote a live action movie for him. That didn't get off the ground. That was my history with him then. I was doing things for him that he couldn't sell. (laughs)

    He retired for four years. Then he came back and decided that he wanted to get into T.V. He looked me up and we developed a bunch of ideas and tried to sell them to television. They were much too weird for television. Then he sold Mighty Mouse. So we took all our weird ideas and stuffed them into the Mighty Mouse series. They didn't fit at all. They had nothing to do with Mighty Mouse. But we used them anyway.

WD: Yes, your cartoon are full of lots of weird gags, as in the Ren and Stimpy cartoon "Fire Dogs." The fireman who appears in "Fire Dogs" seems kind of Bakshiesque. Very over the top. Or the narrator who forces Stimpy to push the "History Erase" button in "Space Madness."

JK: Well, the fireman in "Fire Dogs" is Ralph Bakshi. That's really him! (laughs)

WD: Do you always push your writers to always go one step further out?

JK: I don't need to push them. They're all insane.

WD: What do you make of the Ren and Stimpy cult following on college campuses?

JK: I don't feel connected to that. It's an abstract thing that people tell me. I haven't really witnessed it.

WD: When you create a cartoon, are you writing for yourself or your audience?

JK: I always write for the audience. I'm not out to be any "auteur" or anything like that.

WD: Yes, but you are. The series is completely individual and original. You inject your personal energy in every frame.

JK: Yes, myself and the other creators--Jim Smith, Bob Camp, and Lynne Naylor all have had major input, though Lynne Naylor and I originally founded the company, developed the characters and did the original cartoon that sold the series. We did the styling and everything.

WD: Which networks turned down Ren and Stimpy?

JK: ABC, CBS, NBC, all three of them.

WD: What were their reactions?

JK: Well, I would go into the studios and pitch the stuff at them. I bring in a lot of drawings, storyboards, and act it out and scream and jump around and sweat a lot. I'd throw myself on the tables and stuff. Their reaction was just--"how do we get this guy out of the room without getting hurt?"

WD: So how did you get hooked up with Nickelodeon?

JK: Well, they were looking for small studios who were producing cartoons. They didn't want to go to Hanna-Barbera, Disney, the big studios, the same old stuff. They wanted something inspired by the animators themselves. They wanted to get the animators' vision onto the screen.

    We heard about this. I didn't believe it for a second. So I went down to meet Vanessa Coffey of Nickelodeon in her hotel room. She was here from New York. So I did the same thing I'd done for the majors. I jumped all over, screamed, sweated all over, flailed myself against the wall, and instead of phoning the police, she rushed me to New York and I had to do it again for all the executives at Nickelodeon. They went for it.

WD: You must have felt totally vindicated after working so many years on other people's junk?

JK: I didn't really believe it at first. Even when they gave us the money to produce the pilot, I still didn't quite believe it.

WD: Did you always want to be an animator when you were growing up?

JK: Except for a brief stint when I wanted to be a rock star. I guess everyone goes through that.

WD: Did you have particular directors you admired? Tex Avery?

JK: Not so much Avery. My favorite is Bob Clampett... To this day, I will swear that Bob Clampett was the greatest cartoonist who ever lived, and everyone else was just a cheap imitation of him. Avery was good, but he doesn't compare to Clampett. He just didn't have the subtlety of Clampett. He didn't have the many shades of expression that Clampett put in his work.

WD: What about Rod Scribner?

JK: He's the best animator that ever lived.

WD: Scribner and Clampett were...

JK: an unbeatable team. Absolutely.

WD: Yes, I love Daffy Duck, for example, as drawn by Scribner in Draftee Daffy. So the takes are more from Clampett than Avery?

JK: No, no, no. Forget the takes. Takes are cheap shots. Anybody can do a goddamned take. Look at Roger Rabbit. 90 minutes of takes. Makes me want to throw up! You don't have to be a genius to draw a take. It's emotion--the full range of emotions that works in Clampett's cartoons. The acting is some of the most convincing acting of any cartoons ever made. His ideas were amazing. He had new idea after new idea. For a string of about four years, he made nothing but great cartoons. You take the other guys and the best of them, Chuck Jones and Tex Avery, look at their whole history, twenty, twenty-five years worth of stuff, and they don't have as many great cartoons as Clampett did in four years.

WD: I've never been a big fan of Chuck Jones.

JK: Chuck is definitely a great director.

WD: But he's so long on story...

JK: Well they lean towards pomposity. That's for sure.

WD: Do you admire Rocky and Bullwinkle?

JK: Not in the least.

WD: Why?

JK: They're just illustrated radio--moving radio.

WD: What's the long range game-plan with Ren and Stimpy?

JK: Well, I don't have a long range game plan with Ren and Stimpy. Nickelodeon does. They want to make them as long as they are popular. They want to make millions of them and sell them
around the world. Put them in syndication. Make them American icons.

WD: It seems that they haven't been over-merchandised as of yet. Is that a conscious decision?

JK: Yeah, I think so. Nickelodeon wanted to be sure that the characters were popular first and lived on their own. Now they are. It's a big hit. Now I'm hoping that they do blitz the market with merchandising, because when I was a kid I loved having toys and comic books and all that stuff with cartoon characters that I really liked. I didn't want them forced upon me. But if you like cartoon characters, of course you want to play with false idols of them.

WD: What about the possibility of a feature film with Ren and Stimpy?

JK: They're talking with us about it. I'd love to do one. We're really cramped up by this eleven-minute format. We have so much raw emotion happening that there's never enough time to play
it out.

WD: Some would argue that the narrataive drive couldn't be sustained in a cartoon for ninety minutes, but you don't think that would be a problem?

JK: Well, that's because they think that all cartoons are like Tex Avery cartoons, where you have ninety minutes of takes. We would have to cover a whole broad range of emotions. There's many types of humor. Not all cartoon humor is just about having bugged-out eyes and tongues flying out of people's heads.


WD: Did your mother and father support your work while growing up?

JK: Not really, no. That's normal, though. All cartoonists are taught "you'll never make money drawing funny little men...get a real job."

WD: What do your parents do?

JK: They both work for the Canadian government. I was born in Canada.

WD: How old are you?

JK: Thirty-six.

WD: So you didn't make super-eight cartoons as a kid?

JK: No. I did flip-books. I'd take courses with the biggest books. Like history books. I'd fill them with drawing and make flip- books constantly.

WD: Do you have any favorite films that influence your work--live action films?

JK: I've always loved The Maltese Falcon. I like The Night of the Hunter. That's my favorite film. Kirk Douglas, I love Kirk Douglas. Kirk Douglas was one of my biggest influences. Young Man with a Horn, Champion, and especially Detective Story. He's a rat with a heart. With remorse. The great thing
about Kirk Douglas is not just his intense acting. It's the remorse after the intensity. The burst, and then the let-down. It's just incredible.

    The influence on the acting in our cartoons is obviously not from other cartoons. It's more from movies and real-life. Our characters have real-life experiences, thrown into a surreal world. Ren and Stimpy act like people. They don't act like funny animals. They look like funny animals. But they act like human beings.

WD: Do you ever plan to remake any old classic cartoons with the Ren and Stimpy characters?

JK: No, no. All these homages always pale in comparison to the originals.

WD: What other influences do you have?

JK: I love The Three Stooges. I think they, along with Monty Python, did some of the greatest comedy ever.

WD: What did you think of Disney's new version of Beauty and the Beast?

JK: I didn't even go and see it. It just looked so horrifying. I can't believe it's a hit. Why? I just think it's the greatest hype machine in the world.

WD: Well, it's a return to the past. They're trying to get back to their old style, like Snow White or Cinderella.

JK: Forget it. They can't touch the classic cartoons they once did, even stuff only ten years ago.

WD: College kids love your show because it goes for the edge. It's not just safe old rehashing of the past.

JK: But it's not just the college kids. Let me made this clear: Ren and Stimpy really is a children's show. It was made for kids. I'm not putting anything in there that I don't think a kid can watch, or should watch. It's completely a kid's show. It really surprises me that adults watch it. It has a huge adult following.

    I think it's just because we don't hold back on entertainment value; with almost everything today, whether it's a movie, a series on t.v., a novel, whatever, they hold back on the entertainment. I don't want to give them any messages or anything. I don't want to bullshit them. I don't want to show them that I'm a genius or an artist. Give them entertainment! Give them a solid half-hour of entertainment. As many ideas as you can cram into it. Old cartoons did that. Old movies did that. That's what we do.

    And the show is a combined vision. The four key people are Jim Smith, the key designer, director, and an unbelievable artist; Bob Camp, who is also a great artist and the head writer. He and I have come up with most of the stories. Lynne Naylor is no longer with us, but she developed the characters and drawing style with me. And then there's me. I'm the ringleader. (laughs)

WD: Where does the name Spumco come from, incidentally? Why do "the Danes call it quality," as you say at the end of each show?

JK: Well, it's a weird coincidence. The word "spum" is the word for quality in Danish. but it's actually named after Raymond Spum, the guy who invented animation in 1856.

WD: How many cartoons are you working on at once?

JK: You have to jump back and forth. You're working on the story for one, the storyboard for another, the layouts for one, the design for another one. Then you're directing voices for another one. They all overlap. We work on maybe six at a time.

WD: Are Ren and Stimpy coming out on video?

JK: Eventually, yes.

WD: Why are Ren and Stimpy like outsiders? They're always out of a job, for example.

JK: I don't really think about it. If I did, maybe I'd say they represent average folks. They're real people, with real problems. That's probably why people identify with them. We are not making an idealization of their characters. Ren and Stimpy are not the Care Bears. They're not these unreal characters that are nonmotivated. They have the same motivations that we have, that real people have, only they're exaggerated.

WD: If I had to sum up the appeal of Ren and Stimpy, it seems to me that you always do what the audience doesn't expect.

JK: That's my biggest rule at the studio! Try not to repeat yourself. try not to go for the obvious.

WD: I remember in "Robin Hoek," for example. Robin climbs up the maiden's hair, and it turns out to be her nasal hair...

JK: Well, that's a joke upon a joke. The first joke was, well, "let down your golden hair," and one hair comes down, so you would think that's enough of a payoff. No, that's not enough. Let's give them something more. "We've surprised them once," I said, "let's give them another one."

WD: How many hours a day are you working? Do you drive yourself in to the ground?

JK: During the peak of our season, yes. When we're doing layouts, for example. The drawing is the most important part, the hardest part. Most cartoons today are run by writers. Everything you see on television is controlled by writers!

    If I you want to print something that's really true, print this. The drawing in animation should always take precedence. When writers control it, writers who can't make it in the field of writing that they'd really like to be in, failed novelists, failed sit-com writers, failed movie writers, whatever, they all gravitate towards the animation business and then write the most terrible stuff in the world that can't be produced, and that's why it's all so bad.
 
    But at Spumco, all our writers are artists. We know what you can and can't do. The writing is actually the easiest part. We can write a story in an afternoon, and I think our stories fare with some of the best in animation. But the hard part is to make the stories work. That takes drawing skill. Real hard sweating drawing skills that very few people have. That's what makes our cartoons work.






Sunday, November 10, 2024

2 Stupid Dogs Storyboard - Kelly Armstrong (1993)

 


From a deleted post by Donovan Cook. 2 Stupid Dogs board by Kelly Armstrong for the episode "Return of Red." John Kricfalusi was initially credited as a writer but does not appear on the aired episode.

Aaron Springer and Stephen Hillenburg Doodles - Early 2000s




 From a deleted post by Jay Lender. Aaron Springer would throw out many drawings in the trash. Afterwards, many Spongebob artists would later dig out the drawings and keep them.



Drawing by Stephen Hillenburg on a sticky note. Likely from the early 2000s.




Tuesday, June 18, 2024

Top Draw-ers - Interview with Gabor Csupo, Ben Edlund, John Kricfalusi and Eric Radomski (1997)

 



Top Draw-ers

When creators of some hot shows get together, things get pretty animated.

By Mark Nollinger


In Hollywood, animators have long had the reputation of being shy, quiet folks who are content to let their drawings do the talking. But when TV Guide invited artists Gabor Csupo (Duckman, Rugrats), Ben Edlund (The Tick), John Kricfalusi (the original Ren & Stimpy Show), and Eric Radomski (Spawn and Spicy City) to put down their pencils for a chat about the new breed of animated programs for adults, just the opposite proved to be true. When it comes to the state of the art -- and the business -- these four cartoon makers have plenty to say.


TV Guide: You've all had a hand in producing animation that appeals to adults as well as kids. What's the secret to making cartoons that grown-ups will watch?


Gabor Csupo: The most important thign is the collaboration of a good artist with a good story and character development. We do a lot of work before we even lift up the pencil -- with the stories, the design [total visual look], and the concept. Design is very important, almost more important than the quality of the animation. On top of it all, the package has to be entertaining and moving emotionally.


John Kricfalusi: I just think it comes out of the personalities of the people making them. I don't try to aim at adults or kids. I just make cartoons.


Eric Radomski: I would say, if anything, we're out to please ourselves first.


TVG: But Gabor's studio, for example, produces Duckman and Rugrats. Those are clearly for different audiences.


Csupo: Yeah, Duckman is definitely for adults. But even with a show like Rugrats, we're trying to put in stuff for adults. You just want to do a great show. The most important thing is to make it entertaining and intelligent.


Ben Edlund: There's a whole group of programming that is trying to infuse intelligence through humor, drama, and respect for characters. That is what separates a show that can work for both adults and children form something that works just for children.


TVG: What have been the most influential cartoons of the last 10 years?


Kricfalusi: The Simpsons was definitely responsible for our studio getting Ren & Stimpy on the air; we never would have gotten away with the content if somebody hadn't broken through. But whenever something becomes popular, like The Simpsons, everybody tries to copy it, and it just doesn't work. The Critic bombed twice [both ABC and Fox cancelled the show, which now runs on Comedy Central]. They just tried to copy The Simpsons, but they didn't have [Simpsons creator] Matt Groening. It didn't come from the soul of someone. That's what adults latch onto.


TVG: Has the success of The Simpsons and King of the Hill created more demand for the kinds of sophisticated cartoons you guys do?


Kricfalusi: No. [Everyone laughs.]


TVG: Why not?


Kricfalusi: It just makes more opportunities for network executives to try to manufacture an imitation of what you do. How many times has MTV tried to imitate Beavis and Butt-head and not gotten a hit? They thought that the success of Beavis and Butt-head was really superficial -- "Wiggly lines?" Ok, we'll put a bunch of shows on with wiggly lines." They just don't look deeply into what's making a show a success. Beavis and Butt-head was a success because of the characters. You can relate to them.


TVG: But the networks do occasionally go out on a limb in order to differentiate themselves from their competition.


Radomski: I know that the [decision by] HBO to go into programming adult animation was inspired by the success that HBO has had with programs in that [late-night] time slot -- alternative, twisted, weird documentaries. The most bizarre stuff you'd want to see. It might not appeal to you, but it might appeal to me.


Kricfalusi: Most of the hits so far snuck by without any executives really aware of what was going on. The Simpsons started as 30-second spots on The Tracy Ullman Show. Do you think that if Matt Groening had just made the cartoon and brought it to Fox they would have said, "Yeah, let's make a show out of this that will last 10 years and make $500 million"? No way.


Csupo: The networks have been burned several times. But in my opinion, they are very unqualified to choose the right project. They're not animators. They are looking for formulas. If [executives] green-light something totally wild and risky -- which has a much bigger chance to shoot out from the crowd -- and it doesn't work, they can be fired. And they're very afraid of that situation.


Kricfalusi: But they get fired anyway! [Evryone laughs]


TVG: Well, HBO is certainly trying something novel with Spawn and Spicy City. Eric, can drawing really serve the darker, more dramatic stores you're telling in these cartoons?


Radomski: I think so. My intention is to use animation to create situations that with live action would cost a lot more and probably not look dearly as dramatic. It's something you don't get on television, and that's why I think it will do well. It just has to be honest and human.


TVG: Are there any genres in which animation can't be effective?


Kricfalusi: I don't think it's been tested much. Because people have slotted animation as a thing for little kids, it's never had the the chance to develop and mature. It probably can do anything.


TVG: Can you imagine an animated TV series that is a straight adult drama?


Edlund: It would be very difficult. King of the Hill is the first experiment in an almost straight cartoon --it's very specific and very toned down. I thought it was going to fail because it was so different from that kind of in-your-face cartoon stuff The Simpsons was doing. The fact that it's successful is the doorstep to even less classically cartoony expression in animation.


Kricfalusi: What people are used to when they're watching drama is watching the actors. Acting is very hard to draw. Most cartoons don't do it. They have stock expressions. They don't even look at live action to see how different people move differently. It's very subtle.


TVG: Do you expect this recent trend towards cartoons for adults to continue?


Csupo: I think so, because there are more outlets, including cable, the Internet, digital-satellite TV--everybody's going to be hungry for programming. Hopefully it won't be a catch-22 where satisfying the hunger of the audience is going to be more difficuly every year, and you can't produce good quality stuff because no one wants to pay for it. We'll see. What do you think, John?


Kricfalusi: I think entertainment is all gonna merge with the Internet. That means free distribution. Anybody can get on it and produce things more cheaply. And then each of us is going to have our own show, and we'll be really happy. And the audience will be even happier!


Mark Nollinger is a Los-Angeles based free-lance writer.

Originally published in the July 12-18, 1997 issue of TV Guide.

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